How to become an omnichannel pharmacy with BD Rowa™ Pickup: The Automatic Collection Terminal for 24/7 product dispensing.

28th January 2022 – Would you like to make your pharmacy available around the clock? Would you like to offer your customers the chance to pick up their medication at a convenient time or to have them picked up by a driver, even outside pharmacy opening hours? With the BD Rowa™ Pickup terminal you can!

Thanks to the innovative BD Rowa™ Pickup solution, pharmacies have the possibility to install an automatic pick-up terminal for new medications or repeat prescriptions from an external wall or in the sales area. In addition, the automated pickup terminal is available in numerous installation configurations and can also be used as a night counter for non-automated products.

The pickup only takes place after consultation with the pharmacist and once payment has been made. Our outdoor solution is also connected to the sales area of the pharmacy.

The terminal is operated via the BD Rowa™ Pickup Cloud: the specially-developed platform that takes care of communication between any webshop, the robot and the pickup terminal, enabling the purchase of medicines in total convenience. In fact, BD Rowa™ Pickup is connected to the robot warehouse used in the pharmacy.

How 24-hour dispensing works with BD Rowa™ Pickup

Here is a typical scenario: the patient, following consultation with the pharmacist, buys a product that is currently unavailable at the point of sale. Once the purchase is paid for, the patient receives a unique code to pick up the product as soon as it is available. Once the pharmacy receives the order, it enters it into the automation connected to BD Rowa™ Pickup. The patient then receives an automatic message notifying them that their order is available for pickup at the terminal, which is active 24/7. In fact, thanks to the BD Rowa™ Pickup Cloud, it is possible to send an e-mail notification of product pickup, which can be transformed into a personalised customer communication.

A simple, highly automated and effective process.

Some advantages of the BD Rowa™ Pickup:

  • Saves valuable time for professional patient advice rather than warehouse management
  • Increases customer loyalty through a new service that offers customers convenience and flexibility when picking up products
  • Keeps the customer informed and at the same time allows the pharmacist to know immediately if something, is not collected by the pre-set deadline
  • Can be integrated with e-commerce platforms and marketplaces
  • Allows for the correct storage of products, even for temperature-controlled products, thanks to the option of interior refrigeration for the robot

For more information on BD Rowa™ Pickup please contact us by clicking here


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