Present & Sell

Discover our extensive digital product portfolio and make shopping a memorable experience for your customers.

BD Rowa Vmotion are screens for products and services in pharmacies. BD Rowa™ Vmotion

The eye-catching solution for interactive consultation and an attractive presentation of offers and services.

BD Rowa Pickup for collecting pre-ordered products from pharmacies. BD Rowa™ Pickup

The pickup terminal for items which have been preordered and paid for in advance – inside and outside the opening times.

BD Rowa Self-Checkout enables independent payment in pharmacies. BD Rowa™ Self-Checkout

The self-checkout for simple and convenient payment – to reduce waiting times and increase the shopping experience.

BD Rowa Vshelf secures high-value products in pharmacies against unauthorised removal. BD Rowa™ Vshelf

The digital stock management solution for your non-prescription products combines an attractive product presentation with theft protection and automatic inventory management.

How the BD Rowa™ products support your customers

Convey an appealing and modern atmosphere which turns the visit to the pharmacy into a true experience.

Your benefits at a glance


BD Rowa™ makes taking your first steps in the digital world easy. We make the very latest trends and technologies compatible for your needs and give your pharmacy a modern look.


Our solutions work to enhance your customers’ shopping experience. By making your services and added service value visible, you increase customer loyalty in the long term.


BD Rowa™ offers all the solutions you need from one source to ensure the perfect interplay of systems. Benefit from cooperation with renowned manufacturers and industrial partners.

Questions to BD Rowa™

Digital OTC displays make it possible to appeal to customers emotionally and individually. As soon as they enter the pharmacy, the customers have the sensation of a modern shopping experience and feel at ease right away. We differentiate between solutions that are placed in the sales area and those for discreet advice.

At present, self-checkout solutions are more common in standard retail situations. However, self-checkout solutions are also becoming a viable option for more and more pharmacies. This is linked on the one hand to the ever-expanding OTS range that pharmacy customers can pay for directly at the terminal. On the other hand, pharmacies are also increasingly introducing information terminals and focusing at the sales counter and in the OTS area exclusively on advising and assisting customers. This allows them to transfer the payment process for all items to the self-checkout terminal with ease.


A BD Rowa ™ Vshelf solution is worthwhile if the theft value exceeds 12,000 euros. In addition to the effect of reducing the theft rate, the turnover of a pharmacy also increases by 15-20% because thefts are prevented.

The BD Rowa™ Pickup is connected to the order picking system in the pharmacy. The customers can collect their preordered and prepaid goods at the terminal using a collection code without standing in line at the sales counter. This allows the pharmacy team to dedicate more time to helping new customers.

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