Europa Apotheke, Berlin

Health means the highest quality of life, which is exactly why Elke Gabriel decided to become a pharmacist. Working together with people and helping them with her expertise is what motivates her on a daily basis. Interaction with customers demands her full attention, which is fine when you no longer have to worry about theft. Since the installation of the BD Rowa™ Vshelf, the pharmacy has not only been able to hinder the theft of valuable products, but has also seen a 20% increase in sales and a 31% increase in turnover (gross turnover) for the products on the shelves.

Elke Gabriel, Pharmacist
Europa Apotheke, Berlin
Stock discrepancies and theft of non-prescription products off the shelves were an issue in my pharmacy. Prior to the installation of the Rowa Vshelf, we used to replace the packages on the shelves with empty boxes. That not only takes up a lot of time, but there is also the chance of mix-ups when the product is returned to the box before being sold. Thanks to the new shelving system, we are better protected against theft, the handling of the packages is easier, and we can also display the products attractively.
Gaensefuesschen Case Studies
  • Size of pharmacy sales room

    107 m²

  • Total area

    more than 185 m²

  • Planning and completion


How has Rowa helped? 

When goods are removed from the BD Rowa™ Vshelf, an alarm sounds, putting off would-be thieves. There is no need to display empty packages anymore. This results in time savings and a higher rate of sales thanks to the continuous availability of products on the shelves. Appealing presentation of the goods thanks to dividers and product pusher, providing simplified shelf maintenance. 

Why BD Rowa™ Vmax and BD Rowa™ Vshelf? 

Customized to your specific requirements, the Rowa Vmax 160 can be combined with all of our add-ons and input versions.

The continuous availability of products on the shelves results in a higher rate of sales. Stock is controlled in real-time and optimized reordering process. 

Important Keyfacts

  • Theft protection for non-prescription items without displaying empty packages
  • Stock control in real-time and optimized reordering process
  • Orderly and appealing presentation of goods
  • 20% increase in sales and a 31% increase in turnover for the products on the shelves (gross turnover)